“We enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.”, Jeff Harleston, interim Chairman & CEO, Def Jam Recordings, added: “Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.”, “Def Jam has always been a respected mark of hip-hop quality, and the calibre of artists already on the roster, shows that this is a label, truly dedicated to helping the very best rap talent from Africa, reach new audiences on a global level.”, Adam Granite, EVP, Market Development, said: “Def Jam has always been a respected mark of hip-hop quality, and the calibre of artists already on the roster, shows that this is a label, truly dedicated to helping the very best rap talent from Africa, reach new audiences on a global level.”, Pictured, top row [Left-Right]: Larry Gaaga, Boity and Tshego. Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years. Welcome to the official site for Def Jam Recordings Africa. Universal Music Group has launched Def Jam Africa, a pan-African label division “following the blueprint” of Def Jam Recordings, according to a press release. The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. Def Jam Africa | Def Jam Africa Records. Def Jam Africa along with tapping into additional markets could give Universal Music Group more leverage in the industry while other major labels compete against independent artists when it comes to signing new hip-hop acts. The harsh reality about the music business, and a pantomime led by clueless self-regarders. Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years. You can unsubscribe from said promotional emails at any time. 1,180 talking about this. For those into hip-hop, no label has such cultural and historic relevance as Def Jam. Def Jam Africa artists L-R: Larry Gaaga, Boity, Cassper Nyovest, Nadia Nakai. Def Jam Africa Def Jam Africa; 20 videos; 462 views; Last updated on May 25, 2020; Play all Share. Earlier this year it was announced that South African rapper Nasty C will release his forthcoming album Zulu Man with Some Power in partnership with Def Jam Recordings in the US, during Summer, 2020. Pictured, bottom row [Left-Right]: Ricky Tyler, Vector and Tellaman.Music Business Worldwide. The label distributes releases of various record … Sipho Dlamini, the managing director of Universal Music’s Sub-Saharan Africa & South Africa division, said in a press release, “Many of us in Africa grew up on music from legendary labels under the UMG umbrella. Sipho Dlamini said: “Many of us in Africa grew up on music from legendary labels under the UMG umbrella. Def Jam Africa will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa. 10.8k Followers, 68 Following, 76 Posts - See Instagram photos and videos from DefJam Africa (@defjamafrica) At launch, the label’s roster includes Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria) Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria). Def Jam has focused predominantly on hip hop, pop and urban music, owned by Universal Music Group. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. MBW does not and will not share your data with any third-parties. The new label division will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign hip-hop, Afrobeats and trap talent from across the entire continent. ‘We’re still a couple of council estate kids who haven’t achieved what we want to achieve.’, Warner Music Group’s Jessica Goldenberg Appointed to SoundExchange Board of Directors, Warner named as launch partner for new subscription-based music licensing platform for app developers, Troy Carter: ‘The music industry has to change the business model; it’s as simple as that.’, Spice Girls, Kylie, and a Near-Death Experience: Biff Stannard talks songwriting and battling demons, ‘I was shocked the major music companies even let us in the business.’, ‘I turn my hurt into gas, into fuel, to keep going and working harder.’. Def Jam comes to Africa to ‘invest in talent’ Source: BBC . Def Jam Africa already has a roster that includes South African rappers Cassper Nyovest and Nasty C, as well as several Nigerian acts. Def Jam Africa is the label home of Nasty C, Cassper Nyovest, Nadia Nakai, Vector, Tellaman, Ricky Tyler, Tshego, Boity and Larry Gaaga. The best of MBW, plus the most important music biz stories on the web. The South African artist has been on the rise since his breakout single "Deja Vu," a heartfelt pop song that introduced him to a mainstream audience. “For those into hip-hop, no label has such cultural and historic relevance as Def Jam. Spotify now allows ‘tipping’. Def Jam Artist Roster View All Artists. Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Home to some of Africa's best artists. Def Jam Africa extends into three new markets By Chris Cooke | Published on Monday 27 July 2020. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. DEF JAM AFRICA IS LIKE THE BEST THING EVER HAPPEN TO SA HIP HOP.ITS A RECORD LABEL WITH MANY BENEFITS FOR A ARTIST WITH PLANS.AM ALSO AN UPCOMING TRAPPER FROM KZN IN NEWCASTLE I FELL INLOVE WITH US HIP HOP AM MAKING MUSIC THAT'S MORE LIKE LIL BABY,LIL DURK,RYLO RODRIGUEZ..AND MY EVERYDAY WISH IS TO GET RECOGNIZED BY DEF JAM.MY STAGE … In the UK, the label was known as Def Jam UK and was operated through EMI Records, while in Japan, it is known as Def Jam Japan, operating through Universal Music Japan. It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. Def Jam Africa will dually reside in Lagos, Nigeria and Johannesburg, South Africa, but will take a holistic approach to spotlight and champions from across the entire continent. Def Jam Africa confirms new artists among others Cassper Nyovest, Nadia Nakai, Tellaman, Tshego and Boity. Alpha P, Vector, Cassper Nyovest and Tshego. Pitchfork may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years. “It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. The news broke on Tuesday after … Auf der Liste von Def Jam Afrika stehen schon 2 Künstler aus Nigeria und 7 aus Südafrika – darunter ist auch die südafrikanische Rapperin Nadia Nakai. Def Jam Africa will initially be based in Lagos, Nigeria and Johannesburg, South Africa, but will focus its attention on artists across the continent. Other forthcoming releases on Def Jam Africa include singles from: Ricky Tyler, Boity, Nasty C, Tellaman feat. Sub label of the legendary Def Jam Records. But are fan investments a better way for artists to make money from their audience. Loading... Save. Natina Nimene promoted to Senior Vice President of Urban Promotion & Artist Relations at Def Jam Recordings, Def Jam Recordings bolsters publicity team with new hires and promotions, Def Jam Africa expands into Côte d’Ivoire, Senegal and Cameroon, Sony Music Entertainment – Analytics Trainee (US), Warner Chappell Music – A&R Assistant (UK), Handle Recruitment – Day-to-Day Manager (UK), Rehegoo Music Group – Product Manager (UK), Musixmatch – Partner Account Manager (UK), Universal and LEGO launch augmented reality music video making app, VIDIYO. Def Jam Africa will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa. "Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent," Jeff Harleston, the interim Chairman & CEO of Def Jam Recordings, added. Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.”, © 2021 Condé Nast. Sipho Dlamini, Universal Music Sub-Saharan Africa & South Africa. 27 May 2020 7:57pm. The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years. Pictured, middle row [Left-Right]: Nadia Nakai, Cassper Nyovest and Nasty C. Explore our website and get to know our artists. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more. Universal Music Group has launched Def Jam Africa, a pan-African label division “following the blueprint” of Def Jam Recordings, according to a … Mzansi is celebrating Cassper Nyovest's major move as the local musician confirms partnership with Def Jam Africa. A Massive Congratulations to Cassper Nyovest , Busiswa & Legendary P on reaching 1 Million View for their music video # Nokuthula . Established in 2019. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more. Def Jam Recordings is a multinational record label based in Manhattan. Def Jam Africa launched in May 2020, as the first label dedicated to representing the best hip-hop, Afrobeats and trap talent in Africa, and follows the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years. Sign in. “Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.”. The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. Somit ist das von Rick Rubin und Russell Simmons gegründete Plattenlabel Def Jam Recordings auch in Afrika aktiv. Def Jam ije gushora mu mpano zo muri Afurika biciye muri Universal Music, ku ikubitiro irahera mu bahanzi icyenda - barindwi muri bo ni abo muri Afurika y'Epfo na Nigeria. Following the creation of Def Jam South East Asia in September 2019, Universal Music Group (UMG) has now expanded the Def Jam brand into Africa, with the launch of Def Jam Africa. From Run DMC, to LL Cool J, Disturbing tha Peace, Jay-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. 070 Shake ; 2 Chainz ; Alessia Cara ; Amir Obe ; Ashton Travis ; Beau Young Prince ; Big Sean ; Bino Rideaux ; Bobby Sessions ; … Delivered for FREE, direct to your inbox each day. Def Jam Afrika wurde kürzlich von Universal Music gelaunched. Sign in to YouTube. Respecting North American and European performers of direct Afro-origins since '10. The launch roster features a clutch of Nigerian and South African artists: Larry Gaaga, Boity, Cassper Nyovest, Nadia Nakai, Nasty C, Tshego, Tellaman, Ricky Tyler, and Vector. Def Jam Africa Today at 2:33 AM A Massive Congratulations to Cassper Nyovest , Busiswa & Legendary P ... on reaching 1 Million View for their music video # Nokuthula . To revisit this article, visit My Profile, then View saved stories. These emails form part of the service you elect to receive when you subscribe to any of MBW's free email services. Ad Choices, Def Jam Africa Launches With Nigerian and South African Roster, Larry Gaaga, Boity, Cassper Nyovest, Nadia Nakai, and Nasty C have joined the new label, A daily roundup of the most important stories in music, Jonas Gwangwa, South African Jazz Musician and Activist, Dead at 83, 18veno, South Carolina Rapper, Shot Dead at 19, Watch Lady Gaga and Jennifer Lopez Perform at Biden Inauguration, Watch Chance the Rapper, Cynthia Erivo, and Peter CottonTale Perform “Together” on, Ryuichi Sakamoto Diagnosed With Cancer for a Second Time, Lil Wayne, After Trump Pardon, Releases New Song “Ain’t Got Time”: Listen, Def Jam Africa: Larry Gaaga, Boity, Tshego / Nadia Nakai, Cassper Nyovest, Nasty C / Ricky Tyler, Vector, Tellaman (courtesy of. From Run-D.M.C., to LL Cool J, Disturbing tha Peace, JAY-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. MBW occasionally sends important promotional emails that involve strategic collaborations with industry partners. All rights reserved. Def Jam Africa will now have additional A&R, marketing and digital resources based within UMG’s offices in Abidjan (Côte d’Ivoire), Dakar (Senegal) and Douala (Cameroon), dedicated to discovering hip-hop talent across all French-speaking African markets and will operate under the leadership of Franck Kacou, Directeur Général, Universal Music Africa. Everything SA Music Premium South African Music Content NOTA is a music entrepreneur born and bred in Johannesburg. Vector, Cassper Nyovest, Busiswa & Legendary P on reaching 1 Million for. ’ Source: BBC at any time no label has such cultural historic. Kürzlich von Universal music Sub-Saharan Africa & South Africa and urban music, owned by Universal gelaunched... For def Jam Recordings is a multinational record label based in Manhattan already has a roster that includes South music! 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